About Us

Producer's Choice Lights, LLC

Producer’s Choice Lights, LLC

Founded in 1994, Producer’s Choice is considered the go-to boutique lighting company in Central Texas. The founders’ philosophy has always been to provide the best equipment and services at the best price. No matter the size of the production, Producer’s Choice believes every client desires the highest quality of service and time-tested reliability.


Bobby Lewallen and Charlie Seligman started Producer’s Choice with a one-ton package. The success of the first trailer—and the growth that followed—resulted from the innovative design of truck packages. Since their first clients were small corporate production crews, early configurations of equipment needed to provide clients with full-capabilities without the expense of additional manpower. To maximize personnel time and minimize set- and wrap- up time during the start-up years, every item was placed on wheels for easy transport. The needs of those early customers lead to smart design of all the Producer’s Choice packages—a design that contemplates functionality that works with a crew, not against it.

Today the company boasts three trucks in addition to jib arms, dollies, electrical, and gaffer equipment. The company’s clients consistently return—year after year—not only for the equipment but the people.


Robert “Bobby” Lewallen brings a history of electric and grip experience to any project. He started his career on rock and roll stages and found his way to television, film and video production as a Key and Dolly Grip.

Bobby now co-manages the company, acts as a Key and Dolly grip, and provides trusted advice to clients shooting in the Central Texas area.

Charles “Charlie” Seligman started in television as an intern on Austin City Limits. Since 1981 he has worked on features, television, commercials and corporate videos as a gaffer and DP / camera operator. This collection of work includes hundreds of productions.

Charlie bring years of technical and artistic experience to any set with an impressive client list to prove it.

Packages to fit every production

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