About us

The Go-To
lighting company
in Central Texas

Founded in 1994, Producer’s Choice is considered the go-to boutique lighting company in Central Texas. The founders’ philosophy has always been to provide the best equipment and services at the best price. No matter the size of the production, Producer’s Choice believes every client desires the highest quality of service and time-tested reliability.


Bobby Lewallen and Charlie Seligman started Producer’s Choice with a one-ton package. The success of the first trailer—and the growth that followed—resulted from the innovative design of truck packages. Since their first clients were small corporate production crews, early configurations of equipment needed to provide clients with full-capabilities without the expense of additional manpower. To maximize personnel time and minimize set- and wrap- up time during the start-up years, every item was placed on wheels for easy transport. The needs of those early customers lead to smart design of all the Producer’s Choice packages—a design that contemplates functionality that works with a crew, not against it.

Today the company boasts three grip / electric trucks and a custom van package in addition to state of the art lighting, grip, generators, dollies, and camera equipment. The company’s clients consistently return—year after year—not only for the equipment but the people.


Robert “Bobby” Lewallen brings a history of rigging, grip and electric experience to the company. He started his career as a professional stagehand and rigger for plays, musicals and concerts before working on tv shows and movies as an electrician, dolly and key grip.

Since cofounding the company in 1994 with Charlie Seligman, he concentrates on commercials, documentaries, and corporate projects as a key grip and gaffer in addition to building and maintaining Producers Choice Lighting.


Charles “Charlie” Seligman started in television as an intern on Austin City Limits. Since 1981 he has worked on features, television, commercials and corporate videos as a gaffer and DP / camera operator. This collection of work includes hundreds of productions.

Charlie brings years of technical and artistic experience to any set with an impressive client list to prove it.